Spotify is the leader in music streaming.
To make artists succeed and increase their fanbase, you must develop a strategy to get Spotify users to follow and listen to your Spotify profile.
While it’s great for to get more Spotify streams as an artist, how do you get listeners to return again and again to your new releases?
It is important to keep your Spotify account active by generating followers. This will make sure your fans hear your music and see the latest releases.
To grow your Spotify artist account, it takes time. There are many hacks that can help beat the Spotify algorithm but it takes time.
Long-term strategies include increasing your followers and traffic to your Spotify account.
This guide will help artists increase their Spotify followers by X tips.
1. Do not buy followers
Let’s not do it!
No matter what you do, don’t pay Spotify for Spotify followers or Spotify plays.
This is a desperate attempt at artificially increasing your profile’s numbers. It doesn’t help anyone.
Gaining followers can increase your chances of your music being featured on algorithmic Spotify playlists such as the Discover Weekly Playlist, Release Radar and other playlists .
It is a form engagement that boosts your algorithm and helps in the growth of your music’s promotion to more people on Spotify.
They must be real people.
There are real people out there listening to your music and they enjoy it. Faking numbers is not a good idea and could land you in serious trouble.
It can ruin your profile. “fans” also like algorithm.
This also overlooks the larger picture of creating real buzz around your business.
2. Promote Spotify on Social Media
It’s crucial to use your existing audience and platforms if you want to increase your Spotify following.
Social media is already a waiting area for potential followers and listeners.
Turn your social media followers into Spotify fans by directing them to these streaming platforms
This is where you need to make sure that fans know exactly what to do and where they should go.
Email signature, Instagram bio, YouTube descriptions… all are possible.
Promoting your music online and via social media is a great start. It’s all about harnessing the power of the internet and steering it in the right direction.
3. Update your Artist Profile
You have yet to claim your Spotify For Artists account.
Spotify for Artists has all the features and data you need to optimize your artist profile.
- Are you adding high-quality band photos to your website?
- Your bio should include your story.
- You can choose your own artist on your artist page
- What is your own playlist of artists?
- Are you looking for links to your social media profiles
Spotify is a platform that you must treat with respect.
Spotify will be more serious about you if you take Spotify more seriously and put more effort into your artist profile.
This is my best tip.
Treat Spotify like your social media.
It should be updated regularly to ensure it contains the most relevant content. People should be able to find your Spotify page, and then stick with it like glue. This is how to convert passing listeners into Spotify fans.
Consider all of the music marketing techniques that you use to increase your followers on Instagram, Facebook and Tik Tok.
Show your respect to your Spotify account and watch your followers grow.
4. Make Music More Consistently
Spotify is developing an algorithm that will recommend new music to Spotify listeners and Spotify playlists.
It is pretty close to social media, but without direct interaction.
Spotify has one goal. To keep Spotify listeners happy.
It’s really quite simple.
Spotify will reward you for keeping your fans and users happy by streaming music, listening to new songs, and sharing content.
Spotify tracks everything. Spotify tracks everything.
Now that an algorithm has been established, how can we get the best out of it?
It is obvious that musicians and bands looking to increase their Spotify followers need great music. The strategy for 2022 and beyond is to create something that people will want to come back to again and again.
This is where you should try to pivot to making more music and more consistently what your fans want.
5. Submit your music to Spotify Playlists
It’s an art form to get on Spotify playlists. The rabbit hole is so deep.
It can make a huge difference in your music career and Spotify followers if you can get your songs and releases featured on Spotify playlists such as New Music Friday and Discover Weekly.
Your music can be submitted directly to Spotify’s editor-created playlists through Spotify For Artists.
Spotify will consider your track for playlist consideration four weeks before its release.
To have the best chance of being on a playlist, it is important to start building your profile and expanding your music marketing.
Spotify will treat you with respect if you take it seriously.
Before you apply for a Spotify playlist, think carefully.
6. You can pitch your music to Spotify Playlist Curators
Spotify does not curate or influence playlists.
These are people or organisations with a strong following, such as bloggers, social media influencers or website owners or radio stations.
You can quickly increase your streaming numbers by tapping into the playlist curators’ audience and finding new listeners and fans in your niche.
My new playlisting tool SONAR was launched in DKMBA. You have access to more than 7000 playlists. It is easy to locate the details of the curator to reach them and feature your new release on a well-respected playlist in the music industry.
Make sure that you reach the right people when you submit your music to Spotify playlist curators. Personalize your outreach messages. It must be in the right style and genre.
7. Make and promote your own playlists
There are so many resources and guidance on how to get your music onto playlists. But is a way to create your own playlist and follow other playlist creators.
It is a great way to leverage your assets and create a playlist.
More Spotify fans can lead to more Spotify subscribers for your artist’s account.
Promote a specific playlist or genre to your listeners and fans.
You will want to insert a few of your own tracks in there.
If your songs are featured in a playlist, it’s great for Spotify. If you’re the playlist’s owner, it’s fine.
This will naturally lead to higher streaming numbers, playlist followers and Spotify followers.
8. Ask Friends, Family and Fans to Become Spotify Followers
We can sometimes get carried away with all the Spotify promotion stuff, in an effort to gain more Spotify streams and followers.
This is not the most advanced promotion strategy, but simply asking your friends, family and fans to share your music is a simple way to get your message out to real people
This is one of your best and most natural methods to increase the number of people who listen to your Spotify playlist and latest releases, and to increase your followers.
Setting an example for your audience by holding them accountable is a key to growing Spotify.
This requires being very clear about their goals and how they will achieve them.
Ask them to do you one favor and give you a Spotify follow!
9. Make your art work pop
The most popular musicians are adept at marketing to grab attention.
Spotify coverst art plays an important role in helping users distinguish between genres. Like YouTube thumbnails, artwork can have a decisive impact on whether or not you engage with the content.
Create something memorable that encourages listeners to dig in, regardless of whether it’s for your album artwork, single artwork or playlist cover art.
Each music genre has its own visual aesthetic, so take a look at the album covers or artists you love to get some inspiration.
A variety of websites offer free images that are relevant to your music playlist. Canva allows you to create cool artwork in the right dimensions for absolutely free.
A cover photo that is perfect would convince your listeners that your release or playlist is right for them, before they even have a chance to hear it.
This is a great way for Spotify to increase its streams and crack the visual side of Spotify promotion.
10. Use keywords to help listeners find your playlist
Did You Know, Spotify Is a Search Engine?
Yes, I do. It’s mind blowing.
Smartly using your playlist title, description, and artwork can increase the chances that your playlists are found.
Searching the term “workout” in the Spotify search bar will bring up a large list of playlists that users can enjoy.
Spotify creates some of these playlists for workouts. Others are created by users or curators.
These playlists are ranked at the top of search results due to their algorithm and Spotify SEO (search engine optimization).
The algorithm uses listener data and behaviour patterns to determine which playlists are worthy of more attention. It also tracks the keywords and data that Spotify has provided to the playlist creator.
This EDM playlist has included related phrases to provide context, such as gym songs, gym music, as well as a great title, thumbnail, and description so users are aware of what the playlist is all about.
Use the same format to create your own playlists that include a song or two.
You can make your playlist a huge success and get more Spotify followers.
11. Promoting Spotify when you perform live
This part of music promotion is easy to forget.
If you’re a musician or band that performs live music regularly, it is important that you shout about what is important during gigs.
Make it a part of your show as you write your next live band set .
A set list should not be limited to a collection of songs that you intend to play.
You should include space for key messages, such as pushing to social media, your latest single, merchandise you want to promote, and your Spotify account so those engaged Spotify users who are watching you play can be a part your Spotify community.